Why I Think Pinterest Is Underrated For Interior Designers
If I told an interior designer they should be posting consistently on Instagram, I don't think anyone would be particularly surprised.
If I told them to put more time into Pinterest?
I suspect quite a few would say:
“I know I should probably do something with Pinterest...”
And then continue ignoring it.
But I think Pinterest is one of the most overlooked marketing platforms for interior designers.
Not because it's the newest.
Quite the opposite.
It's because of how people use it.
Your Future Clients Are Already Looking For Interiors There
Think about what people do when they're planning a home.
They save kitchens.
Bathrooms.
Colour palettes.
Lighting.
Joinery.
Flooring.
Furniture.
Entire rooms.
They're actively collecting ideas for spaces they want to create.
Which makes Pinterest quite an interesting place for an interior designer to show up.
You're not necessarily interrupting someone while they're looking at holiday photographs or memes.
You're putting your work in front of someone while they're already thinking about interiors.
Pinterest Behaves Differently To Instagram
This is probably what I like most about it.
Instagram content moves quickly.
You post something.
It gets attention.
Then a few days later, everyone has moved on.
Pinterest is much more search-led.
A pin can continue being discovered long after you originally shared it.
That makes it particularly suited to interior design, where beautiful imagery doesn't suddenly become irrelevant because you posted it six months ago.
A great kitchen is still a great kitchen next year.
You Already Have The Content
This is another reason I think designers overlook Pinterest unnecessarily.
You don't necessarily need to create a whole new category of content.
You already have:
Professional project photography.
Detail shots.
Before + afters.
Material palettes.
Blog imagery.
Design advice.
Website content.
Much of what you're already producing can be adapted for Pinterest.
And importantly, pins can point people back towards your website.
So that beautiful project photograph isn't just collecting likes.
It can become a route into your actual business.
Think Search, Not Social
I think this is the mindset shift.
I wouldn't necessarily treat Pinterest like another social media account you need to feed every day.
I'd think about it more like visual search.
What might someone type when looking for a designer or inspiration?
Small London kitchen design.
Colourful Victorian living room.
Bespoke joinery ideas.
Luxury country house interior.
Then look at whether your pin titles, descriptions and destination pages give Pinterest enough context to understand where your work belongs.
And One Project Can Go A Long Way
This is where Pinterest becomes particularly appealing.
One professionally photographed project might contain:
A kitchen.
Living room.
Bedroom.
Bathroom.
Joinery details.
Lighting.
Materials.
Furniture.
Colour ideas.
Instead of sharing the project once and moving on, those images can become individual pins leading back to the relevant project or content on your website.
You're getting considerably more mileage from work you've already paid to photograph.
Pinterest Isn't A Quick Fix
I wouldn't promise that uploading five pins tomorrow is going to transform your enquiry pipeline by Friday.
That's not the point.
Pinterest makes sense as part of a longer-term visibility strategy.
Build the library.
Make your imagery searchable.
Link it back to useful pages.
Keep adding to it.
Let the content work over time.
For an industry with such a huge bank of visual material, I think that's worth paying attention to.
Pinterest Still Sitting On Your “I Should Really Sort That” List?
Studio Sidekick can take the project imagery and content you already have and turn it into an organised Pinterest presence — from creating and optimising pins to making sure they're actually leading people back to the right places on your website.
Your projects have already done the hard work. Let's make the imagery work a little harder too.